Patagonia
Founded in 1973 by climber Yvon Chouinard, Patagonia has always strived to protect our natural environment while developing responsible clothing and gear to ensure enjoyment with a minimal footprint. Patagonia continues to experiment by developing innovative products, seeking solutions for the clothing industry's footprint, and supporting grassroots environmental activism.
Patagonia has set itself a bold mission: doing business to save the planet.
Patagonia wants to act now to save our planet, so we can all continue to enjoy outdoor activities that foster a stronger connection with nature.
1% for he Planet
In 1985, Patagonia first pledged to donate 1% of its revenue to the conservation and restoration of natural environments. Since then, it has donated more than $145 million to national and international environmental groups making a difference in their communities.
Patagonia founder Yvon Chouinard wanted to go further and, along with Craig Mathews, owner of Blue Ribbon Flies, founded 1% for the Planet, a non-profit organization that encourages other companies to give back.
Fair Trade
Patagonia believes that caring for the planet also means caring for people.
Patagonia pays a premium for every Fair Trade Certified product bearing its label. This money directly helps improve the lives of workers in the factories that produce its clothing. Instead of the money being filtered down from the top, each participating factory elects a democratic Fair Trade committee of workers who then decide how the money is spent. Projects range from health programs and childcare centers to cash bonuses.
Fair Trade also promotes health and safety, and compliance with labor and environmental standards by encouraging dialogue between workers and management.
Worn Wear
Patagonia knows that the best thing we can do for the planet is to reduce our consumption by making the most of what we already have.
To help extend the life of your clothing, Patagonia launched Worn Wear in 2013, which aims to keep clothing, regardless of brand, in circulation for as long as possible by washing it correctly and repairing it as best as possible.
And if you do need to buy a new piece of clothing, Patagonia makes the highest quality and most functional products with a lifetime warranty.
Patagonia Action Works
To make its sustainability values accessible to everyone, and at a time of unprecedented environmental threat, Patagonia created Action Works, a digital platform that connects its community with grassroots organizations committed to saving the planet.
The platform enables people to support environmental issues, volunteer their time and skills, participate in events, sign petitions, and donate to conservation causes.
